London -

Personal Branding Photography

*Hello, currently i'm fully booked until june 2017.* 

Sessions are booking up a few months in advance, so please email hello (at) hayleyrichardson (dot) co for more information and to book your shoot ASAP if you'd like to work together this Summer. I look forward to hearing from you!

It's more than just a photo

It's your client's first impression.

It's the story of your vision, your values and everything you stand for.

And it's the expression of the woman you’ve always wished you were (and believe me, that you've always been).

So what impact would a powerful brand presence have on your life, your business?

Let's explore, together.

Just imagine...

• Inspiring trust and an immediate 'Book me in!' by helping your clients connect with the woman behind the brand (you!).

• An online presence that communicates the true value of your work and sells your expertise without you having to lift a compelling finger.

• Having the confidence to raise your rates and sell high-end packages with ease.

Personal branding photography can do all this, and more.

Your photography experience is a celebration...

...of your story, your business and an invitation to personify the woman of impact that you're truly meant to be.

As your photographer, I'm here to coach you into the most genuine expression of yourself, and bottle your essence so you can share it with the world.

Who am I, by the way? I’m Hayley Richardson, a London-based (Australian) personal branding photographer and visual marketing expert. I work with creative female entrepreneurs who want to elevate their confidence and attract clients with beautiful, relatable imagery that expresses the truest parts of their brands and themselves.

With a university degree in marketing, tertiary training in visual communication and a previous corporate career in brand identity, my years of experience allow me to skilfully tap into your heart and core to creatively share your story and essence. I'm inspired by beauty and love the artfulness of a simple story told with integrity. 

Above all, I can't think of anything better than to share this experience with you.

Now believe me, having been on the other side of the lens myself, I know all too well the feelings a photoshoot can create. Let me assure you here and now that having your photo taken can be (and is) a blast! I'll take you under my wing, we'll throw on some music and I'll show you why most of my photography clients share (unprompted) how they've never felt more relaxed on a shoot than when working with me.

Curious to learn more? Take a look below to find the perfect portraiture package for you.

Choose your experience

from my personalised lifestyle portraiture packages


The Initiator

For the (side-hustlin') brave heart

You're a star on the rise and you know that to up-level in style you need striking and confident brand imagery.

  • Highlights

  • -
  • -
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  • 1 hour shoot
  • 1-2 outfits
  • 8 professionally retouched images
  • 30 minute planning call
  • Creative direction
  • Ideal for websites


The Brand Boss

For the persistent strong hearts

You're a successful entrepreneur with a style like no other. It's time for professional brand images that convey the impact of you work.

  • Highlights

  • -
  • -
  • -
  • 3.5 hour shoot
  • 4 outfits
  • 40 professionally retouched images
  • 60 minute planning call
  • Creative direction and styling
  • Ideal for website and social


The Experience

For the top-of-her-game wild heart

In this premium full-day experience, we'll craft timeless images that celebrate your individuality and tell your story with honesty and integrity.

  • Highlights

  • Private pre-shoot home yoga class
  • Professional hair and makeup (all day)
  • 30 minute pre-shoot chat over tea
  • 5 hour shoot
  • 5 outfits
  • 70 professionally retouched images
  • 60 minute planning call
  • Creative direction and styling
  • Ideal for everywhere online

Hayley - these are wonderful!  I love them all. You've done such a great job, I'm absolutely thrilled.

Lauren Armes



Thank you SO much for today; even with no idea what I was doing in front of the camera - I had fun! You made it really easy and were very encouraging.

Monique Cormack


These are amazing! I love them.

Thanks so much. 

Joy Randoph

She listens to the brief and nails it every time. I highly recommend Hayley for your photography needs.

Phoebe Greenacre



I love them!!!! Now how the HELL am I gonna choose?!

Ellie Seilern


I finally have photos I can feel proud of and that really represent me and my brand!

Emily McElligot

Ready to press ahead?

Your next step awaits...


Sounds great! What's next?

Here's how the process will unfold, step-by-step.

Pre shoot


Get in touch

Once you've decided you'd like to work together, I'd love to say hi over the phone.

First, please fill out a photography brief here. Then, I'll call you for a quick and friendly meet 'n' greet, and to confirm a shoot date.

Step 1


Step 2

Pay for your preferred package via Direct Deposit or Paypal

After we've spoken, I'll send you a photography contract via HelloSign. Once you sign the contract, you'll then make payment by direct deposit, or by clicking the 'Book Now' button on the package page you would like.

After the contract has been signed and payment made, your shoot is officially reserved!


Step 2

Create a Pin-spiration board

Add photos with styles, poses and scenes to a Pinterest moodboard to capture the look and feel of your vision. Make sure the board is set to 'Secret' then share it with me here: Not sure where to source inspiration? Start here on my specially curated blog photography ideas board, with inspiration for every type of female entrepreneur.


Step 3

Book your planning call:

Once your shoot is reserved, you'll schedule a planning call with me for about two weeks prior to your shoot. We'll talk vision, location, outfits, props, shot list and questions. No stone is left unturned, and you'll leave bursting with inspiration and excitement for shoot day!


Step 4

Skype planning call

15-20 min video call with me to discuss where you would like to shoot, what you would like your photos to communicate, any specific shots needed and any questions you have for me.


Post shoot

Step 5

View your shoot in a private gallery

1-2 weeks after your shoot, you'll be invited to your private viewing gallery. Here you'll have a selection of the best images from your shoot, from which you can choose your favourites. 


Step 6

Choose your favourite images

Browse through and choose your favourite images to be retouched from this selection - the quantity depends on which package you've selected.


Step 7

Delivery day!

Approximately two weeks after you've confirmed your favourite images for editing, I'll upload the final retouched images to your private viewing gallery. You'll be able to download the images in both high resolution (ideal for print) and web resolution (ideal for social media and your website).


Ready to press ahead?

Your next step awaits...

Can't wait to hear from you.