Inspire Trust

Make a Statement

& Bring Your Brand to Life


It's more than just a photo

It's your client's first impression.

It's the story of your vision, your values and everything you stand for.

And a celebration of where your business is today and where it's headed tomorrow.

What impact would gorgeous snapshots have on your life, your business?

grab a  peppermint tea my new friend and Let's explore it together


  • Inspiring trust and an immediate 'Book me in!' because when your new client sees your photos, they feel an instant connection with you.
  • An online home that matches the standard of your work. Wouldn't it be nice for your photos to sell your work for you?
  • Confidence to raise your rates and sell high-end packages with ease.

Personal branding photography can do all this, and more.

The truth is, you have about 3 seconds to make an excellent first impression before a potential client forms their perception of you. And in this day and age where so many people have their own coaching businesses, that first impression can mean the difference between signing a client or not.

You + me, we might be a perfect fit if:

  • You want photos that make you feel familiar to your clients. Like you're the kind of person they wanna grab a peppermint tea with and chat about your latest mutual Netflix obsession (Riverdale, #amiright?).
  • You're a little bit daring (ooh yeah, rebel) and love the idea of getting experimental and creative with your shoot
  • You're prepared to laugh loads at my terrible jokes ;) 
  • You want to work with a photographer who'll capture the real you. Raw, real and genuine.

Your photography experience is a celebration...

...of your story, your clients and the style of work you share with the world.

As your photographer, I'm here to capture the most genuine expression of you so you can attract the right clients to your business and make an immediate connection through imagery.


Who am I, by the way?

I'm Hayley! Aussie-born, London-based I'm a professional shutterbug, creative coach and Instagram teacher.

Most days you’ll find me sprawled on my sheepskin in our East London flat listening to The Beatles (peppermint tea in hand) or taking a stroll along the canal to leafy Victoria Park.

I’m a capsule-wardrober, shameless outfit repeater, and I’m pretty much allergic to any form of exercise (bar yoga and walking). I'm obsessed with ‘Here Comes the Sun’ by The Beatles and ‘crying-laughing’ is my spirit emoji.

I have a Bachelors Degree in Business (Marketing Communications), tertiary training in visual communication, a previous corporate career in brand identity and a whole lotta passion for photography. The combination of these experiences help me tap into your core to share your story in a creative way.

Now believe me,

Having been on the other side of the lens, I know how scary a shoot can feel. But trust me, we'll seriously have a blast!! I'll take you under my wing, we'll throw on some music and I'll show you why most of my photography clients share (unprompted) how they've never felt more relaxed on a shoot than when working with me.

We're a great fit if...

You have a clear vision and/or style for your business and brand. I absolutely L-O-V-E working with people who bring bold ideas to the table. My style embodies feminine energy and is joyful, spirited and fun.

I'm thrilled you've found your way here and can't wait to share this experience with you.

Curious to learn more? Take a look below to find the perfect portraiture package for you.

London -

Personal Branding Photography

lori rae tomlinson

Hayley is an absolute joy to work with.  She is the perfect combination of professional, personable and has a unique creative spin that sets all of her clients apart.  Hayley knows how to invoke confidence from her clients to make sure they are comfortable and helps them have fun during the process .  She surpassed any expectations I had, and went above and beyond to answer my questions, ensure I was getting what I needed and that our time together held true value.    Connecting with Hayley has been one of the best things I have done for my business and I am already looking forward to working with her in the near future.  

Lori Rae Tomlinson

Lauren armes.png

Having photographs taken can feel incredibly daunting... until you work with Hayley. From the moment you connect, she'll put your mind at ease. The whole process of planning, preparing and the shoot itself, was a total dream – even for someone as unorganized as me. I felt like a million dollars, had such a fun afternoon, and genuinely changed my mindset about what a photoshoot could be like. And the results.... well, I couldn't be happier. I can't wait to use my new headshots to refresh my website and send out to press for upcoming online/magazine features. I got exactly what I wanted and more, and would recommend Hayley every time.

Lauren Armes

Founder of Welltodo Global and Business Coach


I loved my shoot with Hayley! She made the whole process from the planning through to the shoot itself so enjoyable and fun. Although I don't usually feel comfortable in front of the camera, Hayley made me feel relaxed in a way that was both professional and friendly. She listened to what it was that I was after and the photos are the perfect fit for my brand. I couldn’t have asked for anything more!

Jennifer Anderson


Hayley is such a joy to work with! Her care for her clients and her passion for photography is obvious from the first email. She did such a great job of making me feel natural and confident in front of the camera, when I am normally a nervous wreck. She has such an ease and grace about her methods that she made it almost too easy! She also has this incredible ability to capture your spirit through the lens. The real me shines through in my photos and I'm over the moon about how they turned out, truly I've never loved photos of myself so much! Do not miss out on your opportunity to work with Hayley!

Kristie Lammi


Thank you SO much for today; even with no idea what I was doing in front of the camera - I had fun! You made it really easy and were very encouraging.

Monique Cormack


These are amazing! I love them.

Thanks so much. 

Joy Randoph

She listens to the brief and nails it every time. I highly recommend Hayley for your photography needs.

Phoebe Greenacre



I love them!!!! Now how the HELL am I gonna choose?!

Ellie Seilern

Alexa Shoen

With Hayley, you're set up for success. She radiates calm throughout the entire process, and will put you right at ease. Also, cannot gush enough about how organized she is! Heaven!

Alexa Shoen

Founder & Creative Director

Loved the photos and quality of work. Exactly what I was looking for. I highly recommend Hayley for a photoshoot!

Rima Bazzi


I finally have photos I can feel proud of and that really represent me and my brand!

Emily McElligot



Personal branding portraiture begins at £799

Your name *
Your name

Sounds great! What's next?

Here's how the process will unfold, step-by-step.

Pre shoot


Get in touch

Once you've decided you'd like to work together, I'd love to say hi and meet you over the phone.

So your first step is to please book an initial (no obligation) phone chat by clicking the 'Book a Phone Chat' button above. I'll call you for a quick and friendly meet 'n' greet, we'll make sure we gel and if you're good to go, we'll lock in a shoot date here.

Step 1


Step 2

Contract and payment

After we've spoken, I'll send you a photography contract. Once you sign the contract, you'll then make payment by direct deposit (or Stripe, if you're an overseas customer).

After the contract has been signed and payment made, your shoot is officially reserved!


Step 2

Book your planning call:

Once your shoot is reserved, you'll schedule your planning call with me for about two weeks prior to your shoot. We'll talk vision, location, outfits, props, shot list and questions. No stone is left unturned, and you'll leave bursting with inspiration and excitement for shoot day!


Step 3

Start a Pin-spiration board

Add photos with styles, colours, poses and scenes to a Pinterest moodboard to capture the look and feel of your vision. Make sure the board is set to 'Secret' then share it with me here: pinterest.com/hrblogging. Not sure where to source inspiration? Start here on my specially curated blog photography ideas board, with inspiration for every type of female entrepreneur.


Step 4

planning session - in-person, or on Skype

We'll meet either in person or via Skype for a 60 minute planning session to get clear on your brand personality and look and feel; your mood board and colour palette; location options; any specific shot requirements; hair and makeup and wardrobe; what you would like your photos to communicate; any specific shots needed and any questions you have for me. I recommend you book this meeting in 3-4 weeks before your shoot (or as soon as possible if we're working with a shorter lead time) so you have time to make any arrangements for your wardrobe if needed!


Post shoot

Step 5

View your shoot in a private gallery

2 weeks after your shoot, you'll be invited to your private viewing gallery. Here you'll have a selection of the best images from your shoot, from which you can choose your favourites for professional retouching. 


Step 6

Choose your favourite images

Browse through and choose your favourite images to be retouched from this selection - the quantity depends on which package you've selected and once you've made your selection, share them with me!


Step 7

Delivery day!

Approximately two weeks after you've confirmed your favourite images for editing, I'll upload the final retouched images to your private viewing gallery. You'll be able to download the images in both high resolution (ideal for print) and web resolution (ideal for social media and your website).


Ready to press ahead?

Let's chat!

Can't wait to hear from you.