It's your time...

To be truly seen

and go big.

Create consistency, connection and unshakable brand confidence with personal brand strategy, styling and photography.


It's more than just a photo

It's your client's first impression.

It's the story of your vision, your values and everything you stand for.

And a celebration of where your business is today and where it's headed tomorrow.

What impact would gorgeous snapshots have on your life and business?

grab a  peppermint tea my new friend and Let's explore it together


  • Inspiring trust and an immediate 'Book me in!' because when your new client sees your photos, they feel an instant connection with you.
  • An online home that matches the standard of your work. Wouldn't it be nice for your photos to sell your work for you?
  • Confidence to raise your rates and sell high-end packages with ease.

Personal branding photography can do all this, and more.

The truth is, you have about 3 seconds to make an excellent first impression before a potential client forms their perception of you. And in this day and age where so many people have their own coaching businesses, that first impression can mean the difference between signing a client or not.

You + me, we might be a perfect fit if:

  • You want photos that make you feel familiar to your clients. Like you're the kind of person they wanna grab a peppermint tea with and chat about your latest mutual Netflix obsession (Riverdale, #amiright?).
  • You're a little bit daring (ooh yeah, rebel) and love the idea of getting experimental and creative with your shoot
  • You're prepared to laugh loads at my terrible jokes ;) 
  • You want to work with a photographer who'll capture the real you. Raw, real and genuine.

Your photography experience is a celebration...


As your photographer, I'm here to capture the most genuine expression of you so you can attract the right clients to your business and make an immediate connection through imagery.

Personal branding photographer London Hayley Richardson

Who am I?

I'm Hayley! Aussie-born, London-based I'm a professional photographer, creative coach and Instagram teacher.

Most days you’ll find me sprawled on my sheepskin in our East London flat listening to The Beatles (peppermint tea in hand) or taking a stroll along the canal to leafy Victoria Park.

I’m a capsule-wardrober, shameless outfit repeater, and I’m pretty much allergic to any form of exercise (bar yoga and walking). I'm obsessed with ‘Here Comes the Sun’ by The Beatles and ‘crying-laughing’ is my spirit emoji.

I have a Bachelors Degree in Business (Marketing Communications), tertiary training in visual communication, a previous corporate career in brand identity and a whole lotta passion for photography. The combination of these experiences help me tap into your core to share your story in a creative way.

Now believe me,

Having been on the other side of the lens, I know how scary a shoot can feel. But trust me, we'll seriously have a blast!! I'll take you under my wing, we'll throw on some music and I'll show you why most of my photography clients share (unprompted) how they've never felt more relaxed on a shoot than when working with me.

We're a great fit if...

You have a clear vision and/or style for your business and brand. I absolutely L-O-V-E working with people who bring bold ideas to the table. My style embodies feminine energy and is joyful, spirited and fun.

I'm thrilled you've found your way here and can't wait to share this experience with you.

Curious to learn more? Take a look below to find the perfect portraiture package for you.


The reviews are in...

Here's what they have to say


Sounds great! What's next?

Here's how the process will unfold, step-by-step.

Pre shoot


Get in touch

If you'd like to work together, I'd love to get to know a little bit about you. Please fill out the below form telling me about yourself, and I'll reply with a cheery hello and my package menu.

Once you've decided you'd like to work together, I'd love to say hi and meet you over the phone. I'll call you for a quick and friendly meet 'n' greet, we'll make sure we gel and if you're good to go, we'll earmark your session date then and there.

Step 1


Step 2

Contract and payment

After we've spoken, I'll send you a photography contract. Once you sign the contract, you'll then make payment by direct deposit.

After the contract has been signed and payment made, your shoot is officially reserved!


Step 2

Book your planning call:

Once your shoot is reserved, you'll schedule your planning call with me for about two weeks prior to your shoot. We'll talk vision, location, outfits, props, shot list and questions. No stone is left unturned, and you'll leave bursting with inspiration and excitement for shoot day!


Step 3

Start a Pin-spiration board

Add photos with styles, colours, poses and scenes to a Pinterest moodboard to capture the look and feel of your vision. Make sure the board is set to 'Secret' then share it with me here: Not sure where to source inspiration? Start here on my specially curated blog photography ideas board, with inspiration for every type of female entrepreneur.


Step 4

planning session - in-person, or on Skype

We'll meet either in person or via Skype for a 90 minute brand planning consultation to get clear on your brand personality and look and feel; your mood board and colour palette; location options; any specific shot requirements; hair and makeup and wardrobe; what you would like your photos to communicate; and any questions you have for me. I recommend you book this meeting 3-4 weeks before your shoot (or as soon as possible if we're working with a shorter lead time) so you have time to make any arrangements for your wardrobe if needed!


Post shoot

Step 5

View your private gallery

2 weeks after your session, you'll be invited to your private viewing gallery. Here you'll have a selection of the best images from your session, from which you can choose your favourites to. 


Step 6

Choose your favourite images

Browse through and choose your favourite images from your gallery - the quantity depends on which package you've selected. Oonce you've made your selection, share them with me!


Step 7

Delivery day!

Approximately one week after you've confirmed your favourite images, you'll be able to download the images in both high resolution (ideal for print) and web resolution (ideal for social media and your website).



Hi there!

I love helping my clients experience the newfound confidence that comes with an online image upgrade. Side effects of personal branding photography may include: Creating instant trust and connection with clients, increased visibility and expert positioning, confidence to increase your prices and getting 'fully booked' status with a visual brand that shows the world who you are and matches the standard of your service!

I'm so excited to meet you, learn all about you and strategise together about how we'll create beautiful portraits that show your community how it feels to work with you (and that ultimately sell your work for you).


Ready to press ahead?

Let's chat!

Can't wait to hear from you.