It's more than just a photo

It's your client's first impression.

It's the story of your vision, your values and everything you stand for.

And a celebration of the incredible woman you are.

You + me, we might be a perfect fit if:

  • You want photos that make you feel familiar to your clients. Like you're the kind of person they wanna grab a peppermint tea with and chat about your latest mutual Netflix obsession (Riverdale, #amiright?).
  • You're a little bit daring (ooh yeah, rebel) and love the idea of getting experimental and creative with your shoot
  • You're prepared to laugh loads at my terrible jokes ;) 
  • You want to work with a photographer who'll capture the real you. Raw, real and genuine.

What impact would gorgeous snapshots have on your life, your business?

grab a  peppermint tea, friend. Let's explore it together.


• Inspiring trust and an immediate 'Book me in!' because your clients because you clients feel an instant connection with you.

• An online home on par with the standard of your work. Wouldn't it be nice for your photos to sell your work for you?

• Confidence to raise your rates and sell high-end packages with ease.

Personal branding photography can do all this, and more.

Your photography experience is a celebration...

...of your story, your clients and the style of work you share with the world.

As your photographer, I'm here to capture the most genuine expression of you so you can attract the right clients to your business.

Who am I, by the way?

I'm Hayley! Aussie-born, London-based I'm a professional shutterbug, creative coach and Instagram teacher.

Most days you’ll find me sprawled on my sheepskin in our East London flat listening to The Beatles (peppermint tea in hand) or taking a stroll along the canal to leafy Victoria Park.

I’m a capsule-wardrober, shameless outfit repeater, and I’m pretty much allergic to any form of exercise (bar yoga and walking). I'm obsessed with ‘Here Comes the Sun’ by The Beatles and ‘crying-laughing’ is my spirit emoji.


I have a Bachelors Degree in Business (Marketing Communications), tertiary training in visual communication and a previous corporate career in brand identity. The combination of these experiences help me tap into your core to share your story in a creative way.

Now believe me,

Having been on the other side of the lens, I know how scary a shoot can feel. But trust me, we'll seriously have a blast!! I'll take you under my wing, we'll throw on some music and I'll show you why most of my photography clients share (unprompted) how they've never felt more relaxed on a shoot than when working with me.

We're a great fit if...

You have a clear vision and/or style for your business and brand. I absolutely L-O-V-E working with people who bring bold ideas to the table. My style embodies feminine energy and is joyful, spirited and fun.

I'm stoked you've found your way here and can't wait to share this experience with you.

Curious to learn more? Take a look below to find the perfect portraiture package for you.

London -

Personal Branding Photography

Choose your own experience

from my personalised lifestyle portraiture package and bespoke extras


Personal Brand Photography

The Experience

In this premium half-day experience, we'll craft timeless images that celebrate your individuality and tell your story with honesty and integrity.

  • Highlights

  • 45 minute planning call
  • 4 hour shoot
  • 2 locations
  • 2 - 4 outfits
  • Creative direction on location
  • 40 professionally retouched images
  • Ideal for everywhere online

Optional extras

Professional makeup artist

Leave your makeup worries at the door and forget about fretting over your beautiful face. My professional makeup artist will come along and primp you up before the shoot and stay on duty throughout the day for minor touchups or changes.

Investment: £250


Location scouting

Not sure where you want to shoot and what will work best for your brand? Leave it to me! Hire me out for half a day to check out the spots you're thinking of and scout out the best nearby locations and I'll report back with my photos and feedback so you don't have to worry about a thing.

Investment: £220


Private pre-shoot yoga class

Start your day with a relaxing flow with one of the best yoga teachers in London. She'll come to your home and help you set your intention for the day, wash away any stiffness or tightness, get your circulation flowing and help you feel energised before your big day of shooting.

Investment: £90


Additional shoot hours

Want more time (and more outfit diversity) in your shoot? Super! We can extend the time of your shoot to get wider range of locations, outfits and/or shots.

Investment: £50 per hour


Additional photos

Want more photos to fill your online presence and have an endless stream of social content? Purchase additional photos at any time either solo or by bundle.

Investment: £27 each or £227 for 10

lori rae tomlinson

Hayley is an absolute joy to work with.  She is the perfect combination of professional, personable and has a unique creative spin that sets all of her clients apart.  Hayley knows how to invoke confidence from her clients to make sure they are comfortable and helps them have fun during the process .  She surpassed any expectations I had, and went above and beyond to answer my questions, ensure I was getting what I needed and that our time together held true value.    Connecting with Hayley has been one of the best things I have done for my business and I am already looking forward to working with her in the near future.  

Lori Rae Tomlinson


Hayley is such a joy to work with! Her care for her clients and her passion for photography is obvious from the first email. She did such a great job of making me feel natural and confident in front of the camera, when I am normally a nervous wreck. She has such an ease and grace about her methods that she made it almost too easy! She also has this incredible ability to capture your spirit through the lens. The real me shines through in my photos and I'm over the moon about how they turned out, truly I've never loved photos of myself so much! Do not miss out on your opportunity to work with Hayley!

Kristie Lammi


Thank you SO much for today; even with no idea what I was doing in front of the camera - I had fun! You made it really easy and were very encouraging.

Monique Cormack


These are amazing! I love them.

Thanks so much. 

Joy Randoph


Hayley - these are wonderful!  I love them all. You've done such a great job, I'm absolutely thrilled.

Lauren Armes


She listens to the brief and nails it every time. I highly recommend Hayley for your photography needs.

Phoebe Greenacre



I love them!!!! Now how the HELL am I gonna choose?!

Ellie Seilern

Alexa Shoen

With Hayley, you're set up for success. She radiates calm throughout the entire process, and will put you right at ease. Also, cannot gush enough about how organized she is! Heaven!

Alexa Shoen

Founder & Creative Director

Loved the photos and quality of work. Exactly what I was looking for. I highly recommend Hayley for a photoshoot!

Rima Bazzi


I finally have photos I can feel proud of and that really represent me and my brand!

Emily McElligot

Ready to press ahead?

Your next step awaits...


Sounds great! What's next?

Here's how the process will unfold, step-by-step.

Pre shoot


Get in touch

Once you've decided you'd like to work together, I'd love to say hi over the phone.

First, please fill out a photography brief here. Then, I'll call you for a quick and friendly meet 'n' greet, and to confirm a shoot date.

Step 1


Step 2

Pay for your preferred package via Direct Deposit or Paypal

After we've spoken, I'll send you a photography contract via HelloSign. Once you sign the contract, you'll then make payment by direct deposit, or by clicking the 'Book Now' button on the package page you would like.

After the contract has been signed and payment made, your shoot is officially reserved!


Step 2

Create a Pin-spiration board

Add photos with styles, poses and scenes to a Pinterest moodboard to capture the look and feel of your vision. Make sure the board is set to 'Secret' then share it with me here: pinterest.com/hrblogging. Not sure where to source inspiration? Start here on my specially curated blog photography ideas board, with inspiration for every type of female entrepreneur.


Step 3

Book your planning call:

Once your shoot is reserved, you'll schedule a planning call with me for about two weeks prior to your shoot. We'll talk vision, location, outfits, props, shot list and questions. No stone is left unturned, and you'll leave bursting with inspiration and excitement for shoot day!


Step 4

Skype planning call

15-20 min video call with me to discuss where you would like to shoot, what you would like your photos to communicate, any specific shots needed and any questions you have for me.


Post shoot

Step 5

View your shoot in a private gallery

1-2 weeks after your shoot, you'll be invited to your private viewing gallery. Here you'll have a selection of the best images from your shoot, from which you can choose your favourites. 


Step 6

Choose your favourite images

Browse through and choose your favourite images to be retouched from this selection - the quantity depends on which package you've selected.


Step 7

Delivery day!

Approximately two weeks after you've confirmed your favourite images for editing, I'll upload the final retouched images to your private viewing gallery. You'll be able to download the images in both high resolution (ideal for print) and web resolution (ideal for social media and your website).


Ready to press ahead?

Your next step awaits...

Can't wait to hear from you.